Crystallizing Public Opinion
Bernays, Edward
Dover Publications Inc., 2019
16,50 €On orderDelivery: 2-3 weeks
In this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.
- ISBN-13
- 9780486836584
- ISBN-10
- 0486836584
- Publisher
- Dover Publications Inc.
- Year
- 2019
- Publication date
- 2019-11-30
- Pages
- 144
- Dimensions
- 204x131x8
- Weight
- 154