Tourism Promotion and Power
Annette (Cardiff Metropolitan University, formerly University of Wales Institute, Cardiff, UK) Pritchard, Nigel (Cardiff Metropolitan University, formerly University of Wales Institute, Cardiff, UK) Morgan
John Wiley & Sons Inc, 1998
144,95 €On orderDelivery: 2-3 weeks
Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing.
- ISBN-13
- 9780471983415
- ISBN-10
- 0471983411
- Publisher
- John Wiley & Sons Inc
- Year
- 1998
- Publication date
- 1998-07-29
- Pages
- 272
- Dimensions
- 196x254x21
- Weight
- 664