The Eleventh Commandment
Sandra Vandermerwe
John Wiley & Sons Inc, 1996
55,95 €On orderDelivery: 2-3 weeks
The theme of this text is customer transformation. It discusses how firms, in both the manufacturing and service industries, can change to meet new customer demands. It contains examples, checklists and case studies to help managers understand what is involved and how to make it happen.
- ISBN-13
- 9780471958239
- ISBN-10
- 0471958239
- Publisher
- John Wiley & Sons Inc
- Year
- 1996
- Publication date
- 1996-06-05
- Pages
- 272
- Dimensions
- 248x176x25
- Weight
- 624