Wharton on Managing Emerging Technologies
John Wiley & Sons Inc, 2004
41,95 €On orderDelivery: 2-3 weeks
An interdisciplinary team of researchers provides guidance on how managers need to change their business practices to address innovations such as biotechnology, information technology, the Internet, and advanced material. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.
- ISBN-13
- 9780471689393
- ISBN-10
- 0471689394
- Publisher
- John Wiley & Sons Inc
- Year
- 2004
- Publication date
- 2004-09-03
- Pages
- 480
- Dimensions
- 235x159x25
- Weight
- 712