Introducing Marketing Research
Bal Chansarkar, Paul Baines
John Wiley & Sons Inc, 2002
73,25 €On orderDelivery: 2-3 weeks
Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups.
- ISBN-13
- 9780471497707
- ISBN-10
- 0471497703
- Publisher
- John Wiley & Sons Inc
- Year
- 2002
- Publication date
- 2002-04-22
- Pages
- 368
- Dimensions
- 233x188x23
- Weight
- 660