Project Marketing
Bernard (ESCP/EAP-Paris, France) Cova, Pervez (Manchester School of Management, UMIST, Manchester, UK) Ghauri, Robert (EM-Lyon, France) Salle
John Wiley & Sons Inc, 2002
82,75 €On orderDelivery: 2-3 weeks
Provides models and methods that are necessary to develop a constructive approach to project marketing. This book contains more than 20 short cases drawn from a wide variety of industries eg aerospace, construction, engineering, transport and energy. It can be used a textbook for MBA and other masters-level courses in project marketing.
- ISBN-13
- 9780471486640
- ISBN-10
- 0471486647
- Publisher
- John Wiley & Sons Inc
- Year
- 2002
- Publication date
- 2002-03-22
- Pages
- 240
- Dimensions
- 246x171x14
- Weight
- 425