The PDMA ToolBook 2 for New Product Development
John Wiley & Sons Inc, 2004
133,50 €On orderDelivery: 2-3 weeks
This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer.
- ISBN-13
- 9780471479413
- ISBN-10
- 0471479411
- Publisher
- John Wiley & Sons Inc
- Year
- 2004
- Publication date
- 2004-10-28
- Pages
- 576
- Dimensions
- 244x166x34
- Weight
- 948