Corporate Social Responsibility
Nancy R. (University of Washington, Seattle, WA) Lee, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) Kotler
John Wiley & Sons Inc, 2005
54,75 €On orderDelivery: 2-3 weeks
In Corporate Social Responsibility, Philip Kotler, one of the business world's foremost thought leaders, and social marketing consultant Nancy Lee provide a cutting-edge treatment of the best ways and means that corporations can contribute to the their communities. They have researched the social responsibility profiles of major U.S.
- ISBN-13
- 9780471476115
- ISBN-10
- 0471476110
- Publisher
- John Wiley & Sons Inc
- Year
- 2005
- Publication date
- 2005-01-18
- Pages
- 320
- Dimensions
- 237x166x28
- Weight
- 460