Marketing Management for the Hospitality Industry
Allen Z. (Virginia Polytechnic Institute and State University) Reich
John Wiley & Sons Inc, 1997
201,25 €On orderDelivery: 2-3 weeks
The only advanced marketing textbook specifically focused on the hospitality industry... The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age revolutionizes the world economy.
- ISBN-13
- 9780471310129
- ISBN-10
- 0471310123
- Publisher
- John Wiley & Sons Inc
- Year
- 1997
- Publication date
- 1997-04-16
- Pages
- 560
- Dimensions
- 244x198x37
- Weight
- 1128