The Graphic Designer's Guide to Creative Marketing
Linda Cooper Bowen
John Wiley & Sons Inc, 1999
112,75 €On orderDelivery: 2-3 weeks
The intangible and highly subjective nature of design services creates unique marketing challenges for the graphic designer. This user-friendly guide demonstrates how to tackle these challenges successfully, with complete step-by-step instructions for the development and execution of effective marketing plans and materials.
- ISBN-13
- 9780471293149
- ISBN-10
- 0471293148
- Publisher
- John Wiley & Sons Inc
- Year
- 1999
- Publication date
- 1999-03-22
- Pages
- 224
- Dimensions
- 234x191x12
- Weight
- 412