Marketing Insights from A to Z
Kotler, Philip (Northwestern University)
John Wiley & Sons Inc, 2003
36,75 €On orderDelivery: 2-3 weeks
In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business.
- ISBN-13
- 9780471268673
- ISBN-10
- 0471268674
- Publisher
- John Wiley & Sons Inc
- Year
- 2003
- Publication date
- 2003-03-11
- Pages
- 224
- Dimensions
- 151x221x22
- Weight
- 498