Truth, Lies, and Advertising
Jon Steel
John Wiley & Sons Inc, 1998
51,75 €On orderDelivery: 2-3 weeks
Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented.
- ISBN-13
- 9780471189626
- ISBN-10
- 0471189626
- Publisher
- John Wiley & Sons Inc
- Year
- 1998
- Publication date
- 1998-03-16
- Pages
- 320
- Dimensions
- 237x163x28
- Weight
- 582