Beyond the Familiar
Patrick (London Business School) Barwise, Sean (IMD) Meehan
John Wiley & Sons Inc, 2011
33,50 €On orderDelivery: 2-3 weeks
Long term growth is closer than you think Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities.
- ISBN-13
- 9780470976319
- ISBN-10
- 0470976314
- Publisher
- John Wiley & Sons Inc
- Year
- 2011
- Publication date
- 2011-03-11
- Pages
- 192
- Dimensions
- 236x152x22
- Weight
- 408