Modern Analysis of Customer Surveys
Ron S. (KPA Ltd., Israel) Kenett, Silvia (KPA Ltd) Salini
John Wiley & Sons Inc, 2012
124,95 €On orderDelivery: 2-3 weeks
Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays.
- ISBN-13
- 9780470971284
- ISBN-10
- 0470971282
- Publisher
- John Wiley & Sons Inc
- Year
- 2012
- Publication date
- 2012-01-06
- Pages
- 528
- Dimensions
- 175x252x29
- Weight
- 914