Event Marketing
C. A. Preston
John Wiley & Sons Inc, 2012
117,75 €On orderDelivery: 2-3 weeks
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere in the U.S.
- ISBN-13
- 9780470891070
- ISBN-10
- 0470891076
- Publisher
- John Wiley & Sons Inc
- Year
- 2012
- Publication date
- 2012-03-23
- Pages
- 320
- Dimensions
- 242x196x22
- Weight
- 716