Celebrity Sells
Hamish Pringle
John Wiley & Sons Inc, 2004
39,50 €On orderDelivery: 2-3 weeks
Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.
- ISBN-13
- 9780470868508
- ISBN-10
- 0470868503
- Publisher
- John Wiley & Sons Inc
- Year
- 2004
- Publication date
- 2004-03-26
- Pages
- 352
- Dimensions
- 227x152x25
- Weight
- 526