Geodemographics, GIS and Neighbourhood Targeting
Peter (Target Market Consultancy, UK) Sleight, Richard (University of Bristol, UK) Harris, Richard Webber
John Wiley & Sons Inc, 2005
107,75 €On orderDelivery: 2-3 weeks
Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS.
- ISBN-13
- 9780470864142
- ISBN-10
- 0470864141
- Publisher
- John Wiley & Sons Inc
- Year
- 2005
- Publication date
- 2005-02-04
- Pages
- 320
- Dimensions
- 231x152x19
- Weight
- 510