Customer Management Excellence
Mike Faulkner
John Wiley & Sons Inc, 2002
73,25 €On orderDelivery: 2-3 weeks
CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long--term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success.
- ISBN-13
- 9780470848531
- ISBN-10
- 0470848537
- Publisher
- John Wiley & Sons Inc
- Year
- 2002
- Publication date
- 2002-10-25
- Pages
- 224
- Dimensions
- 235x151x22
- Weight
- 478