The Brutal Truth About Asian Branding
Joseph Baladi
John Wiley & Sons Inc, 2011
55,95 €On orderDelivery: 2-3 weeks
Connects branding frameworks to the realities of operating in Asia. This title offers a perspective on the challenges Asian CEOs face as they build their businesses and their brands.
- ISBN-13
- 9780470826478
- ISBN-10
- 0470826479
- Publisher
- John Wiley & Sons Inc
- Year
- 2011
- Publication date
- 2011-02-18
- Pages
- 250
- Dimensions
- 233x156x31
- Weight
- 562