Competitive Strategy For Dummies
Richard Pettinger
John Wiley & Sons Inc, 2009
22,50 €On orderDelivery: 2-3 weeks
Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms.
- ISBN-13
- 9780470779309
- ISBN-10
- 0470779306
- Publisher
- John Wiley & Sons Inc
- Year
- 2009
- Publication date
- 2009-04-02
- Pages
- 392
- Dimensions
- 235x187x22
- Weight
- 714