Beating Low Cost Competition
Adrian (IMD) Ryans
John Wiley & Sons Inc, 2009
41,25 €On orderDelivery: 2-3 weeks
Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets.
- ISBN-13
- 9780470742976
- ISBN-10
- 0470742976
- Publisher
- John Wiley & Sons Inc
- Year
- 2009
- Publication date
- 2009-01-26
- Pages
- 272
- Dimensions
- 236x161x20
- Weight
- 526