The Brand Gym
David (Bristol University) Nichols, David (INSEAD, France) Taylor
John Wiley & Sons Inc, 2010
44,25 €On orderDelivery: 2-3 weeks
This refreshingly simple, practical guide demonstrates howbrand management can boost business performance. It is the idealinspiration for creating growth in today's tough economic times.
- ISBN-13
- 9780470686195
- ISBN-10
- 0470686197
- Publisher
- John Wiley & Sons Inc
- Year
- 2010
- Publication date
- 2010-04-16
- Pages
- 264
- Dimensions
- 243x198x20
- Weight
- 634