Brand Relevance
David A. (University of California, Berkeley, CA) Aaker
John Wiley & Sons Inc, 2011
34,25 €On orderDelivery: 2-3 weeks
Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.
- ISBN-13
- 9780470613580
- ISBN-10
- 0470613580
- Publisher
- John Wiley & Sons Inc
- Year
- 2011
- Publication date
- 2011-02-15
- Pages
- 400
- Dimensions
- 228x163x33
- Weight
- 658