Marketing 3.0
Hermawan (MarkPlus Strategy Consulting) Kartajaya, Iwan (MarkPlus, Inc.) Setiawan, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) Kotler
John Wiley & Sons Inc, 2010
29,25 €On orderDelivery: 2-3 weeks
Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.
- ISBN-13
- 9780470598825
- ISBN-10
- 0470598824
- Publisher
- John Wiley & Sons Inc
- Year
- 2010
- Publication date
- 2010-05-25
- Pages
- 208
- Dimensions
- 238x160x20
- Weight
- 424