Introduction to Behavioral Economics
David R. (Cornell University) Just
John Wiley & Sons Inc, 2014
178,75 €On orderDelivery: 2-3 weeks
* Focused on the broad principles of behavior, which are illustrated using real-world examples from experimental literature as well as experiential examples. * Covers all the ways consumers and other economic agents behave in nonrational manner and prepares readers to make rational economic choices.
- ISBN-13
- 9780470596227
- ISBN-10
- 0470596228
- Publisher
- John Wiley & Sons Inc
- Year
- 2014
- Publication date
- 2014-02-28
- Pages
- 528
- Dimensions
- 233x191x18
- Weight
- 764