The Marketing Director's Role in Business Planning and Corporate Governance
Gerald (Marketing Management Services International) Michaluk
John Wiley & Sons Inc, 2007
51,75 €On orderDelivery: 2-3 weeks
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no-one has yet brought the two issues together. This book changes that. Gerald MichIaluk builds on the latest research to help marketing directors incorporate marketing systems and best practice into a board's decision-making process.
- ISBN-13
- 9780470515808
- ISBN-10
- 0470515805
- Publisher
- John Wiley & Sons Inc
- Year
- 2007
- Publication date
- 2007-11-30
- Pages
- 312
- Dimensions
- 231x152x25
- Weight
- 658