Critical Marketing
John Wiley & Sons Inc, 2008
34,25 €On orderDelivery: 2-3 weeks
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.
- ISBN-13
- 9780470511985
- ISBN-10
- 0470511982
- Publisher
- John Wiley & Sons Inc
- Year
- 2008
- Publication date
- 2008-03-20
- Pages
- 416
- Dimensions
- 242x169x26
- Weight
- 784