Data-Driven Marketing
Mark Jeffery
John Wiley & Sons Inc, 2010
32,95 €On orderDelivery: 2-3 weeks
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted.
- ISBN-13
- 9780470504543
- ISBN-10
- 0470504544
- Publisher
- John Wiley & Sons Inc
- Year
- 2010
- Publication date
- 2010-02-19
- Pages
- 320
- Dimensions
- 238x165x27
- Weight
- 612