The Power of Framing
Gail T. Fairhurst
John Wiley & Sons Inc, 2010
66,95 €On orderDelivery: 2-3 weeks
This updated edition explores the basic components of the framing process including communication goals, mental models, context, priming for spontaneity, language use, and believability frames (for ethical communication). This new edition is organized to emphasize the skills, science, art ethics and the history of research on framing.
- ISBN-13
- 9780470494523
- ISBN-10
- 0470494522
- Publisher
- John Wiley & Sons Inc
- Year
- 2010
- Publication date
- 2010-12-17
- Pages
- 288
- Dimensions
- 246x188x26
- Weight
- 592