Flip the Funnel
Joseph Jaffe
John Wiley & Sons Inc, 2010
31,75 €On orderDelivery: 2-3 weeks
Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.
- ISBN-13
- 9780470487853
- ISBN-10
- 0470487852
- Publisher
- John Wiley & Sons Inc
- Year
- 2010
- Publication date
- 2010-02-09
- Pages
- 304
- Dimensions
- 232x160x29
- Weight
- 516