Brand Atlas
Alina Wheeler, Joel Katz
John Wiley & Sons Inc, 2011
40,95 €On orderDelivery: 2-3 weeks
"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning. " The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset.
- ISBN-13
- 9780470433423
- ISBN-10
- 0470433426
- Publisher
- John Wiley & Sons Inc
- Year
- 2011
- Publication date
- 2011-04-01
- Pages
- 144
- Dimensions
- 235x156x14
- Weight
- 450