Implementing CRM
David (University of Warwick) Finnegan, Leslie P. (University of Oxford, UK) Willcocks
John Wiley & Sons Inc, 2007
86,95 €On orderDelivery: 2-3 weeks
Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies. This book focuses on the actuality of implementing CRM.
- ISBN-13
- 9780470065266
- ISBN-10
- 0470065265
- Publisher
- John Wiley & Sons Inc
- Year
- 2007
- Publication date
- 2007-03-23
- Pages
- 342
- Dimensions
- 234x151x24
- Weight
- 624