In Search of a New Logic for Marketing
Christian (Swedish School of Economics, Helsinki) Gronroos
John Wiley & Sons Inc, 2007
73,25 €On orderDelivery: 2-3 weeks
The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years.
- ISBN-13
- 9780470061299
- ISBN-10
- 0470061294
- Publisher
- John Wiley & Sons Inc
- Year
- 2007
- Publication date
- 2007-01-12
- Pages
- 240
- Dimensions
- 243x169x13
- Weight
- 456