Strategic Market Management, European Edition
Aaker, David A. (University of California, Berkeley), Damien (Michael Smurfit Graduate School of Business) McLoughlin
John Wiley & Sons Inc, 2007
82,75 €On orderDelivery: 2-3 weeks
"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.
- ISBN-13
- 9780470059869
- ISBN-10
- 0470059869
- Publisher
- John Wiley & Sons Inc
- Year
- 2007
- Publication date
- 2007-01-26
- Pages
- 368
- Dimensions
- 242x167x19
- Weight
- 622