The Adweek Copywriting Handbook
Joseph Sugarman
John Wiley & Sons Inc, 2007
29,25 €On orderDelivery: 2-3 weeks
The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.
- ISBN-13
- 9780470051245
- ISBN-10
- 0470051248
- Publisher
- John Wiley & Sons Inc
- Year
- 2007
- Publication date
- 2007-01-02
- Pages
- 368
- Dimensions
- 232x193x19
- Weight
- 664