The Business Marketing Course
David (University of Bath, UK) Ford, Hakan (University of Uppsala) Hakansson, Ivan (University of Lugano, Switzerland) Snehota, Lars-Erik (Chalmers University of Technology) Gadde
John Wiley & Sons Inc, 2006
78,75 €On orderDelivery: 2-3 weeks
Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.
- ISBN-13
- 9780470034507
- ISBN-10
- 0470034505
- Publisher
- John Wiley & Sons Inc
- Year
- 2006
- Publication date
- 2006-09-01
- Pages
- 288
- Dimensions
- 235x188x15
- Weight
- 570