Strategic Market Relationships
Bill (The Robert Gordon University, Aberdeen, UK) Donaldson, Tom (Waterford Institute of Technology, Ireland) O'Toole
John Wiley & Sons Inc, 2007
78,75 €On orderDelivery: 2-3 weeks
"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.
- ISBN-13
- 9780470028803
- ISBN-10
- 0470028807
- Publisher
- John Wiley & Sons Inc
- Year
- 2007
- Publication date
- 2007-04-13
- Pages
- 288
- Dimensions
- 233x192x18
- Weight
- 542