The Brand Innovation Manifesto
John Grant
John Wiley & Sons Inc, 2006
50,25 €On orderDelivery: 2-3 weeks
The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.
- ISBN-13
- 9780470027516
- ISBN-10
- 0470027517
- Publisher
- John Wiley & Sons Inc
- Year
- 2006
- Publication date
- 2006-03-31
- Pages
- 328
- Dimensions
- 235x161x23
- Weight
- 594