Mobile Media and Applications, From Concept to Cash
Andy (Ericsson) Johnston, Christoffer (Ericsson) Andersson, Daniel (Ericsson Mobility World) Freeman, Ian (Ericsson) James, Staffan (Ericsson) Ljung
John Wiley & Sons Inc, 2005
90,95 €On orderDelivery: 2-3 weeks
Based on the editors' combined experience with working within distinguished telecoms companies, Mobile Media and Applications, From Concepts to Cash illustrates how to address the challenges of consumer marketing, technology strategy, and delivery tactics from a pragmatic 'how they did it' approach, rather than a theoretical 'how to do it'.
- ISBN-13
- 9780470017470
- ISBN-10
- 0470017473
- Publisher
- John Wiley & Sons Inc
- Year
- 2005
- Publication date
- 2005-11-18
- Pages
- 352
- Dimensions
- 252x178x25
- Weight
- 762