Converting Customer Value
Jamie (Manchester Business School) Burton, Jan (Manchester Business School) Kitshoff, John J. (Manchester Business School) Murphy, Robin (Manchester Business School) Gleaves
John Wiley & Sons Inc, 2005
64,75 €On orderDelivery: 2-3 weeks
A company exists to make profit, and everything it does is merely a step towards that goal. Many are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value.
- ISBN-13
- 9780470016343
- ISBN-10
- 0470016345
- Publisher
- John Wiley & Sons Inc
- Year
- 2005
- Publication date
- 2005-10-07
- Pages
- 416
- Dimensions
- 234x152x33
- Weight
- 714