An Advertiser's Guide to Better Radio Advertising
Andrew (Radio Advertising Bureau, UK) Ingram, Mark (Radio Advertising Bureau, UK) Barber
John Wiley & Sons Inc, 2005
64,75 €On orderDelivery: 2-3 weeks
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the "brand conversation medium".
- ISBN-13
- 9780470012925
- ISBN-10
- 0470012927
- Publisher
- John Wiley & Sons Inc
- Year
- 2005
- Publication date
- 2005-04-22
- Pages
- 240
- Dimensions
- 158x234x22
- Weight
- 460