The Employer Brand
Richard (People in Business, UK) Mosley, Simon (People in Business, UK) Barrow
John Wiley & Sons Inc, 2005
61,95 €On orderDelivery: 2-3 weeks
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.
- ISBN-13
- 9780470012734
- ISBN-10
- 0470012730
- Publisher
- John Wiley & Sons Inc
- Year
- 2005
- Publication date
- 2005-09-23
- Pages
- 240
- Dimensions
- 236x161x22
- Weight
- 458