International Marketing Research
C. Samuel (Leonard Stern School of Business, New York University, USA) Craig, Susan P. (Leonard Stern School of Business, New York University, USA) Douglas
John Wiley & Sons Inc, 2005
82,75 €On orderDelivery: 2-3 weeks
The Third Edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients.
- ISBN-13
- 9780470010952
- ISBN-10
- 0470010959
- Publisher
- John Wiley & Sons Inc
- Year
- 2005
- Publication date
- 2005-03-24
- Pages
- 528
- Dimensions
- 235x191x27
- Weight
- 940