Winning at New Products, 5th Edition
Robert Cooper
Basic Books, 2017
40,50 €On orderDelivery: 2-3 weeks
A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar
- ISBN-13
- 9780465093328
- ISBN-10
- 0465093329
- Publisher
- Basic Books
- Year
- 2017
- Publication date
- 2017-09-28
- Pages
- 448
- Dimensions
- 229x151x31
- Weight
- 472