Strategic Innovation
Allan (University of Michigan, USA) Afuah
Taylor & Francis Ltd, 2009
88,25 €On orderDelivery: 2-3 weeks
Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book shows that innovation is not simply about developing new technologies into new products or services, but often, about finding new models for doing business in the face of change.
- ISBN-13
- 9780415997829
- ISBN-10
- 0415997828
- Publisher
- Taylor & Francis Ltd
- Year
- 2009
- Publication date
- 2009-02-17
- Pages
- 504
- Dimensions
- 178x254x31
- Weight
- 878