Marketing the e-Business
Charles Dennis, Lisa (University of Southampton School of Management, UK) Harris
Taylor & Francis Ltd, 2007
107,75 €On orderDelivery: 2-3 weeks
Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.
- ISBN-13
- 9780415965019
- ISBN-10
- 0415965012
- Publisher
- Taylor & Francis Ltd
- Year
- 2007
- Publication date
- 2007-12-13
- Pages
- 368
- Dimensions
- 227x147x12
- Weight
- 492