Branding New York
Miriam (University of California, Santa Cruz, USA) Greenberg
Taylor & Francis Ltd, 2008
82,95 €On orderDelivery: 2-3 weeks
Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
- ISBN-13
- 9780415954426
- ISBN-10
- 0415954428
- Publisher
- Taylor & Francis Ltd
- Year
- 2008
- Publication date
- 2008-02-15
- Pages
- 326
- Dimensions
- 227x152x22
- Weight
- 526