The Marketing Era
Kalman Applbaum
Taylor & Francis Ltd, 2003
84,75 €On orderDelivery: 2-3 weeks
Tracing the genealogy of marketing, this title maps out the organizing principles and cultural logic of the profession. It looks at topics such as the logic of marketing strategy, global marketing practice, and the moral history of marketing.
- ISBN-13
- 9780415945448
- ISBN-10
- 0415945445
- Publisher
- Taylor & Francis Ltd
- Year
- 2003
- Publication date
- 2003-10-09
- Pages
- 294
- Dimensions
- 229x152x
- Weight
- 540