The Audience in Everyday Life

S. Elizabeth Bird

Taylor & Francis Ltd, 2003

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This text argues that a media audience cannot be studied in front of the television alone - their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life.

ISBN-13
9780415942591
ISBN-10
0415942594
Publisher
Taylor & Francis Ltd
Year
2003
Publication date
2003-07-03
Pages
222
Dimensions
229x152x
Weight
476