The Essentials of Marketing Research
Bruce (Andrews University, USA) Wrenn, David L. (Samford University, USA) Loudon, Lawrence (Southeastern Oklahoma State University, USA) Silver, Robert E. (Southeastern Oklahoma State University, USA) Stevens
Taylor & Francis Ltd, 2012
317,25 €On orderDelivery: 2-3 weeks
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research provides a comprehensive guide to students in designing, conducting and interpreting marketing research.
- ISBN-13
- 9780415899291
- ISBN-10
- 041589929X
- Publisher
- Taylor & Francis Ltd
- Year
- 2012
- Publication date
- 2012-10-18
- Pages
- 376
- Dimensions
- 254x178x
- Weight
- 860